All tagged rotten tomatoes

Expectations and Their Effect on the World of Cinema

Imagine this scenario: it’s been six months since the announcement of the sequel to your absolute favorite film in existence. Every single part of its marketing campaign has been executed brilliantly. The first trailer was action-packed and synched to your favorite song: “Take on Me” by a-ha. Each time someone else brings up the film, goosebumps spring to life on your arms and you can’t help but indulge that person with your whimsical knowledge on the details of that new film. You start thinking to yourself, “This film is going to blow away my expectations! There’s just no way it could be bad!”