AMC’s A-List is Surging as MoviePass Fizzles Out
AMC Stubs’ A-List subscription service for AMC theaters, which now makes up roughly 5% of all AMC theater attendance, is soaring as it’s rival MoviePass is tanking.
Now with approximately 260,000 users, AMC’s service is dominating its faltering competitor. A-List allows users to see three films a week, no matter the format, for only $19.95 a month. Compared to MoviePass, which only allows three films a month for $14.95, AMC seems to have its business plan and footing down.
AMC has seen 85,000 sign-ups for A-List all within the last week alone, jumping their total subscriber number from 175,000 up to their current 260,000.
To make matters worse for MoviePass, their parent company Helios and Matheson Analytics is currently undergoing a serious class-action lawsuit from shareholders whose share value in the subscription service dropped 99% in just weeks.
Currently shooting for 1,000,000 users by the end of June 2020, Stubs and AMC seem very confident in their ticket-based service and it seems very profitable for them. Even if they are losing a few bucks on the ticket prices, getting people in the theater generates more money for them via concessions, merchandise, and more. AMC understands that if people are in the theater, they will spend the money and hopefully have a good time, and they seem to be targeting that philosophy perfectly with their service.