As Fortnite Goes Live on Android, Google is Set to Lose $50M from the Free-to-Play Hit
For those using an Android device, you can now finally get your hands on that Fortnite beta that iOS received just a few months ago.
Epic Games has rolled out its colossal hit onto what is probably the last remaining platform the game isn't already available on. With versions of Fortnite being available on Apple devices, Playstations, Xboxes, the Nintendo Switch, PCs and Macs, and now Androids, it has definitely secured its spot as most popular game of the year.
Epic's free-to-play and non-pay-to-win business model with the game has launched it to astronomical levels of success, with any player being able to pick up the game for free and being at the same potential level as pros like Ninja. Sure, the Battle Pass and Item Shop skins are great, but there is no purchase necessary to win in Fortnite, and this model seems to be working fantastically for Epic.
Of course, this level of success doesn't come without some people getting shafted in the process, and in this case, it was Google. Fortnite's developers Epic Games decided to take an untraditional route with the distribution of the Android mobile game by completely bypassing the Play Store. Fortnite will only be available via direct download from Epic Games themselves as Epic didn't want to bother dealing with Google's pay percentage.
Epic Games dealt with Apple only because they had to, Apple is taking 30% of all in-game-purcahse money made by Fortnite. On iOS devices, there is almost no way to download 3rd party apps and your device will hound you with notifications about it being a 3rd party piece of software, making it almost too annoying to use. However with Google, Epic has realized how easy 3rd party apps are on Android devices, and are taking full advantage of that. Fortnite will not be available on the Play Store.
Google is set to lose $50M over Epic Games' decision, a number that surely frustrates the Alphabet-operated mega-corporation.