OPINION: Avengers: Endgame - A Perfect Teaser Trailer
As the entire world knows, the first teaser trailer for Avengers: Endgame dropped last Friday, bringing in 289 million views within twenty-four hours. The fourth installment to the Avengers franchise is one of the most anticipated film of 2019 among most moviegoers, so the first piece of footage fans needed to see had to be great— and Marvel Studios delivered!
Anyone who knows me or knows of me probably associates me with being a huge Marvel fan. I can’t remember a time I was fascinated with the stories of Spider-Man, Captain America, Iron Man etc, and some of my most-cherished cinema experiences are watching Marvel films. Like everyone else, I was eagerly awaiting the first taste of Avengers: Endgame. Hell, before Friday, we didn’t even know what the title was! So far, the marketing campaign for Endgame is by far my favorite for any Marvel film, and it makes me the most hyped I’ve ever been for an Avengers film. Part of Marvel’s secret marketing recipe is this rather mysterious teaser trailer.
A teaser trailer for a movie is solely meant to get people excited for what’s to come. It is supposed to be right around two minutes, disclose little to no plot details, and basically just be a montage of cool-looking action shots. Avengers: Endgame followed the former two teaser trailer standards, but seized to include any action sequences in the teaser— and I’m glad. I’ve never felt more compelled to see as little footage as possible for a film than now. Even for Star Wars pictures, I love to watch every single trailer, foreign trailer, and TV spot just to get me more and more anxious to see it upon its release. I’m usually that way with all of the MCU movies too. However, I have a different feeling with Endgame.
The teaser trailer for Avengers: Endgame only featured dramatic dialogue. It showed our surviving heroes in their current state following “the decimation.” We see Tony Stark running low on oxygen (I cried). We see Cap, wearing his stealth suit from The Winter Soldier, looking at his WWII compass with Peggy’s photo in it (I cried even more). And we see Natasha say to Steve, “This is gonna work, Steve,” and Steve respond with “I know it is. ‘Cause I don’t know what I’ll do if it doesn’t.” (I’m sure you get the idea, I cried again and even harder). Each line that was delivered landed perfectly, and really struck me emotionally. By the end of the teaser, I was so ecstatic, I don’t even know how to describe it. As you can probably see, I’m still having a hard time finding words to describe how content I am with this trailer!
Knowing that this movie is going to wrap up stories I’ve been following for eleven years and will be the conclusion of the MCU in its current state, I want to go in completely cold. The hard truth is that we may never see these characters together again. Avengers: Endgame is going to be the defining movie of the decade, and probably our generation— the same way Star Wars defined the late 70’s and early 80’s and that generation. The two-and-a-half minutes of dialogue featured in the Endgame teaser was absolutely perfect. Marvel realizes that they can show as little of Endgame as they want, people will still flock to the cinema to see it multiple times. It warms my heart how far we’ve come. I can recall feeling like the only Marvel or Star Wars fan around. Now, these franchises lead the box office and are breaking each other’s records! Endgame’s teaser even broke the record for most trailer views in twenty-four hours! Whose record did they beat you may ask…. Avengers: Infinity War. Spectacular!
The bottom line, or “endgame” if you will (wow, that was a really bad joke lol), is that Marvel is doing an incredible job marketing Avengers: Endgame, and I just know they’ll continue marketing the film the way they are right now— staying as secretive as possible. There is so much to look forward to in the coming months, and I’m looking forward to experiencing the part of this journey— which is the end— the end of the line.
Avengers: Endgame opens in cinemas on April 26, 2019