OPINION: Prime-Time Box Office Sales During Holiday Break
Nice to see you all again, Comic Fade readers! I'm sure you all stuffed your face with food over the five day holiday break. One thing is for sure, the box office really got stuffed over the five day holiday break! Last week saw the battle of two goliaths going head to head. Disney's Ralph Breaks the Internet and MGM's Creed II managed to bring in big numbers -- with Ralph Breaks the Internet having the second largest Thanksgiving opening!
Ralph Breaks the Internet brought in $84.5 million over the five day break while Creed II brought in $55.8 million -- not only making it the seventh largest Thanksgiving five-day opening of all time, but the largest opening for a live-action film over the Thanksgiving weekend ever! The best part of it all is that we're only just getting started! December will have a lot to offer, including Spider-Man: Into the Spider-Verse, Aquaman, Bumblebee, and Mary Poppins Returns! The upcoming holiday season looks promising for the box office.
This begs the question, should studios aim for the holiday season as opposed to peak season? Let's dive into it.
Space for Films to Bank
Studios usually aim for the summer-time season, when kids are out of school and parents can take them out for a time to just sit back and relax. The summer season starts the first week of May and ends around mid-September. That gives studios a lot of space to place their release dates. So with a wide open season to have many films released, the holiday season is a sneaky time to place a film away from the ones who are getting the most attention.
Take DC for example, they saw the that Avengers: Infinity War would be released in the summer and that there was no Star Wars film this year in December. They acted quick and took the same slot Disney would always have for a Star Wars film, one of the last weeks of December. This now gives DC a chance to bank with Aquaman!
Of course only time will tell if that was a smart move or not, but for the time that they acted quick, it was a really smart move. The December slot usually always leads to good results.
Can Be Crowded
DC weren't the only ones who saw that there would be no Star Wars film in December, so did Sony, Paramount and Disney. As stated before, December appears to be packed. Spider-Man: Into the Spider-Verse, Bumblebee, and Mary Poppins Returns all hit the big screen a few days before Aquaman -- except for Bumblebee as they share the same release date.
Last year saw some competition between Star Wars: The Last Jedi and Jumanji: Welcome to the Jungle. As you can see, it's never easy to plan ahead and get a good look at the competition.
No Good or Bad
Despite how crowded the month may be, there's something that can't be denied, no one loses. The packed month is nothing good or bad, moviegoers are going to have the time of their lives this holiday season. Not just the moviegoers, but the box office as well. This seems like a huge time for the box office and who knows what to expect!